Who we are: 

Golden Steps ABA is on a mission to change lives—one step at a time. We’re not just building a team; we’re creating a community where inclusion, impact, and growth are the norm for our teammates and our patients. If you're ready to take the next step forward and want to be part of a crew that celebrates heart, hustle, and high standards, come thrive with us. 

Why You’ll Love Working with us:

• Unmatched Culture
  Connection is at the heart of who we are. Whether we’re sharing laughs at team outings, enjoying monthly lunches, or celebrating milestones together, we make time to connect, have fun, and grow as one team. 

• Diversity & Inclusion
  We thrive on different perspectives. Our strength lies in the unique experiences of our team — fostering a collaborative, inclusive space where everyone’s voice matters.

• Growth & Advancement
  We don’t just hire — we invest. With a “hire-to-retire” mindset, we offer clear career paths, professional development, and advancement opportunities at every stage.

• Support for Continuing Education
  Your goals matter. That’s why we provide tuition discounts, CME libraries, RBT training, university discounts, ongoing mentorship and paid training. We’re helping you level up your skills and chase your career dreams. 

• Benefits and Perks Created to Support You
  Enjoy competitive PTO, paid sick leave, health/dental/vision coverage, and a 401K with match — because great work deserves great benefits.

The Social Media Manager & Lead Content Creator is responsible for leading Golden Steps’ social media and content strategy across all platforms. This role blends strategic oversight with hands-on creative execution—including video, content direction, analytics, and community leadership. 

You will own the full lifecycle of content: ideation, scripting, filming, editing, publishing, and performance measurement. You’ll also guide the broader organization on best practices, coach internal contributors, and ensure our social storytelling consistently reflects our mission, values, and people-centered approach. 

This is a high-impact, high-visibility role that supports organization-wide goals including marketing, recruitment, culture/employee experience, and community engagement. 

Key Responsibilities 

Social Strategy & Leadership 

• Develop and lead a comprehensive social media strategy aligned with organizational goals. 

• Establish platform-specific strategies for Instagram, TikTok, Facebook, LinkedIn, and YouTube. 

• Define and own social KPIs; report insights to senior leadership. 

• Serve as Golden Steps’ subject-matter expert on social trends, audience behavior, and brand storytelling. 

• Provide creative guidance to regional teams and clinic leadership on capturing content that meets our standards. 

Content Creation & Creative Direction 

• Lead the full production of high-quality short-form video content from concept to final edit. 

• Direct on-site content shoots in clinics, community events, and team/local initiatives. 

• Capture compelling photography and “day-in-the-life” storytelling that highlights clinicians, families, and culture. 

• Build and refine our visual identity across social, ensuring consistency and creativity. 

• Develop templates, content frameworks, and storytelling formats that can scale across markets. 

Cross-Functional Collaboration 

• Partner closely with Recruitment to drive employer branding and hiring campaigns. 

• Collaborate with clinical teams to spotlight culture, recognition programs, and career pathways. 

• Work with Marketing leadership to support organization-wide initiatives, launches, and announcements. 

• Manage relationships with external partners, vendors, or freelance creators when necessary. 

Community Management & Brand Voice 

• Oversee community engagement across platforms, ensuring timely, professional, and warm interactions. 

• Serve as a brand steward—protecting HIPAA compliance, tone, and quality across all public-facing interactions. 

• Monitor conversations within the autism and healthcare community to identify opportunities or risks. 

Analytics, Optimization & Innovation 

• Track performance metrics, growth trends, and content effectiveness; prepare monthly and quarterly reports. 

• Continuously refine strategy based on performance data and evolving platform landscapes. 

• Test new formats, emerging channels, and innovative storytelling ideas to keep Golden Steps ahead of the curve. 

Qualifications 

• 4+ years of experience in social media management, digital content creation, or brand storytelling. 

• Proven experience developing and executing social strategy at scale (multi-location or multi-state preferred). 

• Advanced video editing skills (CapCut, Adobe Premiere, Final Cut, or similar) a plus 

• Strong photography skills and an understanding of visual composition. 

• Exceptional writing, editing, and communication skills with a people-first tone. 

• Experience collaborating with cross-functional partners and leading creative direction. 

• Familiarity with healthcare, education, or mission-driven industries a plus. 

• Ability to travel to clinics and markets 1–2 times per month for content capture. 

• Strong understanding of HIPAA, privacy guidelines, and ethical storytelling. 

Golden Steps ABA provides equal employment opportunity to all persons without regard to race, color, religion, creed, age, marital status, sexual orientation, gender identity or expression, citizenship status, national origin, ethnicity, military/veteran status, or disability which can be reasonably accommodated without undue hardship, or any other classification protected by law. This applies to all terms and conditions of employment including recruitment, hiring, compensation, training, promotions, terminations, layoffs, transfers and leaves of absence.